A user-first EV platform built for scale, speed and impact.

An industry-first EV platform and website built for clarity, speed and scale. I joined Switch as their first UX and UI Designer, working across product and marketing to turn complex EV charging standards into a clean, user-first experience.

From leading early research and testing to delivering a fully responsive interface, I helped shape the platform from the ground up. As the brand evolved, I led a full website redesign, shifting focus from R&D to sales with strategy, design and Webflow development all handled in-house.

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Smiling woman sitting in an electric car with the door open, holding a phone while the car is charging.
Dashboard showing energy delivered graphs, charger status with 236 chargers online, 0 errors, 22 pending, and network usage at 75%.
Woman sitting in an electric vehicle with the door open while smiling at her phone as the car charges.
Webpage homepage for Switch showing EV charger management software, with sections on next-level EV charging, solutions for various sectors, a team photo, customer testimonials, and a call to action for joining the future of EV charging.
Screenshot of Switch platform webpage showing network management dashboard, charger stats, cost reduction, API documentation, user testimonials, FAQ, and call to action for EV charging.
Dashboard interface of Switch EV platform showing chargers online, pending, offline, detected issues list, and session reporting options.
Settings interface for managing location public settings, including location type dropdown and 24-hour opening time toggle.
User interface screen for adding location extras with opening times, access facilities checklist, and map showing station availability.
Dashboard interface of Switch EV showing ABB Terra office charger details, status history, EVSE availability, and recent sessions.
Refining modern luxury

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Stylish man with a brown jacket and patterned scarf holding a black leather briefcase against a brown background.