A e-commerce concept for a luxury brand.

As lead designer and developer, I created a concept redesign of Mismo’s e-commerce website to reflect their minimalist aesthetic and commitment to quality.

From concept to delivery, I crafted a user-focused digital experience that brought the brand’s values to life through refined layouts, elegant typography and responsive design. I designed immersive product pages that told the story behind each item, while ensuring a seamless checkout journey across all devices. Special attention was given to mobile usability, optimising touch interactions.
Stylish man with a brown jacket and patterned scarf holding a black leather briefcase against a brown background.
A leather laptop case on a table.
Person wearing a black and dark gray camouflage backpack while opening a car door.
Man in blue jacket carrying a navy duffel bag with rolled items inside against a cloudy sky background.
Website homepage showing stylish backpacks and bags with ocean and indoor backgrounds, highlighting freedom, flexibility, and elegance.
Khaki and black M/S Supply duffle bag with leather straps shown from multiple angles and fabric close-up with water droplets.
Smartphone screen showing MISMO online store page for Khaki and Black M/S Supply bag priced at £800 with add to cart button.
Person sitting on a wooden dock by the water, with a large brown leather and canvas travel bag in the foreground.
All images are copyright of Mismo (mismo.dk)
Celebrating beauty in all forms

Next Project

A stylised photograph of a interior design living room showing New York in the background.