A user-first EV platform built for scale, speed and impact.

An industry-first EV platform built for clarity, speed and scale. I joined Switch as their first UX and UI Designer, working across product and marketing to turn complex EV charging standards into a clean, user-first experience. From leading early research and testing to delivering a fully responsive interface, I helped shape the platform from the ground up. As the brand evolved, I led a full website redesign, shifting focus from R&D to sales with strategy, design and Webflow development all handled in-house.